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PROJECTS:VolksuniversiteitFundeonEliza was hereSay cheeseAn wayward teardrop of engagement forms the basic lens. In Las Palmas dutch photography is treasured and composed in new orders to generate new stories and insights. The images shimmer on their way to new meanings. The Las Palmas building in Rotterdam is the place to see and be seen. Even the neighbours are dressed in style.www.nederlandsfotomuseum.nlPanoramic exhibitionPort of RotterdamKNHS25 Years Emancipation PolicySprunk-JansenUnorthodocksBKOREnecoDrangGroeibriljantenTempo TeamWemos = Health for AllStamps for kidsMedellin SecretJester & Jiminy169 homes-for-fixer-uppersPassion, pride and craftmanshipStamps for touristsGroene duimenBroadcasting Music CentreThe fountain of youth
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Contents


[orange]The first step to devising a visual
strategy is to create a story[/orange] --
replete with heroes and villains.*



[*the downsides: those things generally kept under wraps;
without the villain there can be no suspense, no climax, no resolution no story]WHATS
LOVE GOT
TO DO
WITH IT? WE ARE STORY-TELLERSYOU
AREThereÕs a lot of talk* about @ values, personality, behavior, and reputation. Human attributes like these are rigorously assigned to brands and brand products as well. They inform the Õlook and feelÕ of visual identity.

[black]*hubbub, jargon, b.s.] [/black]
Brands and products are intended to be ÕreadÕ
as warm-blooded able-bodied characters.

What they lack, more often than not,
is a convincing
[green]STORY --- [/green] ping-pong
[white]WE CREATE STORIES[/white]
A good story can be built upon, altered,
extended, transformed, re-imagined ...
without sacrificing the strength of the original narrative, or compromising the validity of its
overall form.

[black]As story, design becomes an event ...[/black]
with a common theme, variable plotlines,
shared conclusions. Creating stories at the outset of the design process ---whatever the goal--- promotes clear thinking.
[black]People are engaged.[/black]
The unexpected is courted,
rather than calculated out.
Flawed logic is easily detected.
[black]Ideas come to life.[/black]

Visual strategy becomes an interesting topic of conversation at cocktail parties* because it is
no longer an abstract conceptual Õsomething,Õ
[black]it is a story.

[*Why not?][/black][white]ping-pong welcomes...[/white]WHOLE NEW KIND OF SOUL-FOOD, BABY.PING-PONG
WE ARE
PROSPECTORS

GOLD


Every @ has its own authentic [yellow]GOLD[/yellow]IT IS THE [white]REASON[/white] YOU GET UP AND GO TO WORK EVERYDAY.
THE [white]REASON[/white] THE PEOPLE WHO WORK FOR YOU, WORK FOR YOU.
[white]THE FUNDAMENTAL REASON[/white]
@ EXISTS.Follow...
ping-pong



WE MINE IMAGINATION


Of the moment.
In the moment.
In style.
Now.
This is the rallying call.

However
..................................................................
..................................................................CHANGE IS THE
ONE THING YOU
CAN COUNT ON.
DESIGN THAT IS
ROOTED IN BELIEF
IS ADAPTABLE.In a world of streamlined
efficiency* --on the job and off--
there is little time
for reflection,
little TIME TO THINK.




[* soulless duty-bound workaday tom-tom]BELIEF MOTIVATES.
CHANGE ENERGIZES.

DESIGN IS A PRODUCT OF BOTH.Fanatics, fugitives,
and
fabulists. [white]ping-pong[/white]


we are
trans-
formers

[red]There
is truly
nothing new
under
the sun [/red].
Every new idea evolves out of
an existing idea or set of ideas.


The ‘seen’ is re-imagined[black].[/black]Archimedes, a retelling*
Design
is a
telling[red].[/red] Experience [red]is determined
by how we see things[/red].

[red]How we see things is
influenced by[/red] experience[red].[/red][white]ping-pong

[/white]we build
worlds [red]Sharks will be sharks.


[/red]Worlds within worlds
are fundamentally similar too[red].


Business is business.[/red]Looking to what is obvious and ordinary about a thing inspires new ideas[white].[/white]

The everyday becomes extraordinary[white].[/white]BUTTONS
AND ROCKET
LAUNCHERS
SHARE
COMMON
GROUND[black]:[/black][red]Design
arises
out
of
a need
to connect
people.[/red]

As a medium, it engenders a sense of unity and helps to establish a plausible and sustainable group consciousness.Design
[red]is not just one thing,
or one set of things,
but[/red]In this way,
DESIGN[black]*[/black]
IS A
LIFE FORCE[black]:[/black]


[[black]*[/black]ping-pong][red]Observation inspires[/red].
Design animates[red].[/red]
Ping-pong achieves both[red].[/red]biographyPing-pong is...ping-pong

name droppingAcknowledgement

Where thereÕs smoke,colophon

















to be continued.......................................ping-pongDESIGN HAS TO
REFLECT CHANGE.